Fridge magnet poetry

March 19, 2010 by Claire Fogg (Publisher, Yearbooks)
Filed under: Writing Advice 

Claire Fogg blogHere’s an intelligent post on jargon, courtesy of a copywriting friend of mine who recalls painful memories of working for charities where interminable meetings – and jargon – sapped his will to live.

Take a look at that list of words that public sector officials should avoid using. Incredible. I am sure they still use these, all the time. It slightly reminds me of a fridge magnet poetry set.

So here goes…

My first (and quite possibly only) attempt at Local Government Poetry:

Headroom for change
Client or engaging user?
Who blinks first?
It’s a deep dive
Bottom-up, brain dump.

Anyone else up for a go? I am quite sure you could do better!

Best wishes,

Claire
(Publisher)

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Comments

15 Comments on Fridge magnet poetry

  1. chiropractic westchester on Mar 19, 2010 at 17:46pm
  2. It is said that courtesy costs nothing but brings a lot. One can easily win the heart of others by being courteous.

  3. stef.nalton on Mar 19, 2010 at 17:52pm
  4. I’m not very good at poetry but I can translate business bafflegab:

    “The company’s growth has been meteoric and Worldcom has established itself as the most dynamic player in the market. Essential to achieving continued success is the recruitment of high quality people and two new fabulous opportunities have been created to play a key part in Worldcom’s expansion.”

    (Due to continued expansion, Worldcom needs to recruit two good people).

  5. Claire Fogg (Publisher, Yearbooks) on Mar 29, 2010 at 12:50pm
  6. Hi stef.nalton – you certainly have a knack for translating jargon. I know which version I prefer!
    Your example reminds me of some of the content on the Plain English Campaign website. You might ‘enjoy’ reading its Golden Bull winners.

  7. stef.nalton on Mar 30, 2010 at 17:24pm
  8. Hi Claire, I had a look at the previous years’ winners; here is one I like:

    Lloyds Pharmacy: for a letter of apology (in part below)concerning an assistant dispensing the wrong tablet, and the pharmacist not noticing the error:

    ‘…The cognitive process that staff will go through when interpreting prescriptions and selecting drugs is almost intuitive in that the prescription will be read, a decision is then made in the mind of the individual concerned, they will then make a selection based on what they have decided.

    ‘When an error is made either mentally or in the physical selection process it is difficult for the individual concerned to detect their own error because in their own mind they have made the correct selection.’

    (Everyone makes mistakes).

  9. Xean Puccio on Mar 31, 2010 at 05:42am
  10. Claire, seems no one’s taking the challenge. Don’t tell me it’s up to me to humbly uphold the honor of imagination and its great legacy of literary achievement. Oh well, if I must.
    Stef, interesting…but how about something a little more creative, like a limerick (could also be a tongue-twister):

    The Good Advocate

    An advocate of autonomous actioned agencies,
    Thought their capacity exceeded their capabilities.
    So enabling exemplar econometric empowerment,
    It iterated interdepartmental interface improvement,
    Promulgating a proportionality of partnership potentialities.

    Or, heard the story of the mayor whose wife slept with her husband’s competitors to help him win his campaign (it’s not an original idea; but the limerick is.):

    The Mayor

    A mayor who married in Mayabelle city,
    Was seen as a Predictor of Beaconicity.
    For his network model of engagement,
    Enhanced the comprehensive area assessment,
    With consensual embedded interactivity.

  11. Xean Puccio on Mar 31, 2010 at 06:19am
  12. If I were to write a refrigerator magnet using this subject though, it would be this:

    Protocol

    Partnerships for life, because life takes two.
    Rationality in strife, for knowing what to do.
    Output the best and then make it better.
    Transformational self, just get it together.
    Outcomes of happiness, to always endure.
    Challenge malaise and champion the cure.
    Outsource the bliss, for all to enjoy.
    Love with your heart to complete true joy.

  13. Xean Puccio on Mar 31, 2010 at 06:33am
  14. “If I were to write a refrigerator magnet using this subject…”

    Correction: Inspired by this subject and the Local Goverment list, from which there are endless possibilities of inspiration, as I have proven.

    In reality, such phraseology makes the ‘important’ forget they are people too. Perhaps they use it so they won’t remember. My thanks to Claire and Ben for raising awareness on dehumanization.

  15. Martha on Mar 31, 2010 at 10:19am
  16. Pro-Gumph and Team-Blurb

    Top-down mission management
    and transparent process,
    flat structure share deals
    - directorial gnosis.
    Proactive partners
    and virtual teams;
    these are a few of
    my corporate dreams.

    I can’t go on. Takes me back. Friday afternoons, interminable discussions on file server structures and people putting names on bottles of milk in a communal fridge that we shared with Sid – the hostile ex-yoghurt with a top-shelf-acquisition objective. Shiny suits and no air. Gosh, and there’s me, looking thin? I’d forgotten about that…

    (Ref. Original article, what is a “low hanging fruit”? Laughing so much… I’ll be your low-hanging fruit).

  17. expensiveladyDarko on Mar 31, 2010 at 11:17am
  18. This has nothing to do with the subject but i was wondering, does anyone know who won the competition 2010?

  19. Admin on Mar 31, 2010 at 11:57am
  20. expensiveladyDarko – We will be making an announcement in the next few hours. Watch this space!

  21. Claire Fogg (Publisher, Yearbooks) on Apr 1, 2010 at 14:27pm
  22. Xean – many thanks for taking up the challenge. And Martha of Team Blurb, ‘low-hanging fruit’ is indeed a strange one! A quick Google tells me that it means ‘a problem which is easy to solve’. When I worked in a corporate head office, I remember hearing ‘going the extra mile’, ’stepping up to the plate’ and, well, there must be many more but I think I must have erased them from my memory.

  23. Shankut Somaiya on Apr 2, 2010 at 09:18am
  24. I came across a phrase:

    Cash on the nail or dart thy pail !

    I looked and Goggled but couldn’t find any reference on second part, ‘or dart thy pail’, anyone wants to take the challenge and explain?

  25. Xean Puccio on Apr 2, 2010 at 14:07pm
  26. Your welcome, Claire. Some words, like ‘tranche’, arn’t even in the dictionary.

  27. Xean Puccio on Apr 3, 2010 at 15:20pm
  28. Shankut,
    It seems that it’s a proverb. The meaning simply interpreted is ‘make the best of adversity or worse will come.’

  29. Shankut Somaiya on Apr 6, 2010 at 00:46am
  30. Xean Puccio,

    Thank you for responding. Yes I think it is a proverb. The first part reflects the commercial transaction and bidding in public. Thanks anyway for the thoughts.

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