Trying to tweet

Cressida DowningI am quite comfortable with technology, but it takes me some time to get started.  I remember clearly telling my physics teacher that I would never need to use a computer because I was going to work with books…

I’ve got fond of blogs, and like updating my website. (Only after getting blow-by-blow instructions from my web designer. And then another set of instructions after the first ones didn’t stay in my brain.)

Twitter remained a mystery. It sounded nervy, I knew Stephen Fry spent a lot of time on there, Read more

When self-publishing makes sense – and how to market your book

August 9, 2010 by admin · 3 Comments
Filed under: Getting Published, Marketing Yourself 

New chapter online now – and free to read

If you’re a fan of our Writers’ Zone, you’ll almost certainly be following our serialisation of Alison Baverstock’s Marketing Your Book: An Author’s Guide.

Marketing your book: an author's guideAlison’s book is essential reading if you plan to see your work published.

From the moment you reach the first page, Alison is by your side guiding you through the labyrinth of the publishing world.

She provides you with practical and proven tips every step of the way – from submitting your manuscript, finding an agent and approaching a publisher, to working with booksellers and even organising a great launch event.

We’ve now added a new chapter – the eighth – where you’ll find advice on Read more

Have you thought about self-publishing?

Alison BaverstockIf you have not had the time or energy to keep going in your search for a publisher, or simply want to get a manuscript into a finished format quickly, self-publishing ought to be a convenient option. The reality can be much less positive.

At a recent literary conference, the room where the various self-publishing firms were displaying their wares had all the charm of the first day of our holiday in Tenerife when Read more

You are so beautiful to me

Blog Cressida DowningThere are days when I get inundated with photos. I open submission after submission and they fall out, showing me stunning author after stunning author.

Nice as it is to put a face to the work, it’s really not necessary. Very few readers will judge a book by the author photo – it’s all about the writing. The one exception to this might be Read more

Roll up for the DIY book tour!

February 20, 2010 by Claire Fogg (Publisher, Yearbooks) · 8 Comments
Filed under: Marketing Yourself 

Claire Fogg blogWe often ask successful authors what else they do besides write. Writing the book is just the beginning. Well it is, if you want to get your work out there, across to the public at large, and selling in large amounts.

What’s striking is not only the many and varied things that are done in the name of promotion, but also those that aren’t generally done, but could be, if you put your mind to it.

Here are some of the things that authors have told us Read more

The 7 secrets of a covering letter

Cressida DowningYou’ve written your masterpiece. You’ve conquered the synopsis stress. And now it’s just a case of sending it off to the publisher or agent you have identified as your target.

But suddenly it strikes you that the last thing you have to think about, the covering letter, is the first thing your audience is going to see… Read more

Free marketing advice: read it now!

November 9, 2009 by Claire Fogg (Publisher, Yearbooks) · Comments Off
Filed under: Marketing Yourself 

Marketing your book: an author's guideIf you’re a new author you’ll want people far and wide to read your book (especially after you’ve put so much serious effort into writing it!), which means you’ll also want to know how best to market it.

That’s why here at Writers & Artists we’re running a special serialisation of Alison Baverstock’s ‘Marketing Your Book’ (A&C Black), an essential read on Read more

Writing’s just half the story

There’s more to being a children’s author than writing, says today’s guest blogger Liz Martinez:

Liz MartinezI’ve never been one to sit behind a desk for days on end. As a medical negligence lawyer I was always out there talking to groups of doctors, helping Grays Inn train their barristers, or speaking at conferences, and in that sense, not much has changed about me since I’ve become a writer.

As a children’s writer I have learned that there is great fun to be had dressing up as a witch, visiting a junior school, reading my story to lots of little children (in the presence of lots of supportive teachers – essential), and then getting them thinking about being writers themselves.

Small children have such confidence in their ability to do anything. Invariably when I ask them who Read more

A waste of time

Aspiring authors often do something which is very kind of them, improves my day, but has no positive effect on their chances of publication whatsoever.

When you send in a submission and you enclose folders, document wallets, nice paper clips and sometimes even pretty ribbon, and then ask for your small SAE to be returned – I am the unworthy recipient of your lovely stationery. It’s very kind, but it’s not necessary! So, at the risk of depleting my stocks of these items (what am I saying?!), you only need Read more

Book, blog and beyond …

June 25, 2009 by Jo Herbert (Editor, Writers' & Artists' Yearbook) · Comments Off
Filed under: Marketing Yourself 

Jo work picWant to ‘talk’?  Need a new ‘friend’? I’m pleased to say that you can find the Writers’ & Artists’ Yearbook not just here, but also on MySpace and Facebook, where we’ll also be running special offers and giveaways. Add us to your favourites!

Warm wishes, Jo

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