Authors and artists: be strategic!
![]()
The web and digitisation have made possible the rapid publication of anything by anyone with access to the Internet. As a side effect this has also created a vast swathe of content that creates much more noise than signal.
Any creative that attempts to engage an audience online is doing so amid a multitude of voices offering similar content, all hoping to engage with an audience too. Without a plan an online effort could easily flounder.
So what can an author or an artist do?
The best recommendation is to adopt a strategy based on three questions: Read more










The Writers' & Artists' Yearbook is


