Authors and artists: be strategic!

August 27, 2009 by Writers, Artists and Insiders · 2 Comments
Filed under: Digital publishing 

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The web and digitisation have made possible the rapid publication of anything by anyone with access to the Internet. As a side effect this has also created a vast swathe of content that creates much more noise than signal.

Any creative that attempts to engage an audience online is doing so amid a multitude of voices offering similar content, all hoping to engage with an audience too. Without a plan an online effort could easily flounder.

So what can an author or an artist do?

The best recommendation is to adopt a strategy based on three questions: Read more

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