Follow us on Twitter
Find us on Facebook
Subscribe to NewsletterMarketing and publicity
This section deals with the marketing and publicity aspect of the publishing process. Here, you can find articles that explain the marketing process in detail, why it's important and what you, as the author, can do to help.
A meeting with your publisher to discuss marketing
Your
contract will specify a date for delivery of the manuscript, and (usually) a
planned publication date. About six months before publication it’s a very good
idea to get in touch with your editorial contact to talk about progress – by
this stage the manuscript is most likely nearing the …
Book advertising (trade, press, billboards)
Trade advertising
Advertising in the trade press forms an important part of most publishers’ marketing. With so many new books being produced each year, it’s a direct route to the attention of those making stocking decisions. Space may be taken in trade magazines to reach booksellers and …
Book marketing: what happens and when?
Marketing
is much more important to publishers today than used to be the case.
Until about 15 years ago, the industry was editorially dominated; most of the early decisions about the manuscript were taken on the basis of content, with discussion of how to make the product sell starting much …
Direct marketing
Direct marketing
Direct marketing means sending a sales message directly to the person most likely to make the buying decision, and cutting out the retailer in the middle. It’s a very effective way to sell high-price and specialist titles.
As titles of mass-market interest tend to have …
Effective design makes copy easy to read – and act upon
As
you write, think about how the text will appear as a pattern on the page. The
key thing to look out for – and avoid – is predictability. Always remember that
writing promotional copy is very different from writing essays; formulaic
writing suitable for work that has to be read in order …