Marketing and publicity

If you're going down the self-publishing route, then you need to know how to promote yourself and your work. A brilliant book is the first and most important thing; but people need to know it exists if they're going to read it! Here, you will find articles on marketing yourself as a professional writer, with a great book to sell.


Be strategic!

The web and digitisation have made possible the rapid publication of anything by anyone with access to the Internet. As a side effect this has also created a vast swathe of content that creates much more noise than signal.

Any creative that attempts to engage an audience online is doing so …

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Bloggers beware, you have no privacy

If you blog under the cloak of anonymity, today is something of a day of reckoning. You have no right to keep your identity a secret. Not even if you’re an award-winning political blogger.

The identity of ‘Jack Night’, the detective constable behind the NightJack blog, has been revealed …

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DIY book tour

We often ask successful authors what else they do besides write. Writing the book is just the beginning. Well it is, if you want to get your work out there, across to the public at large, and selling in large amounts.

What’s striking is not only the many and varied things that are done in …

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Experiment with e-publishing

Big authors are experimenting with self-publishing, e-publishing, crowd-funding, and other non-traditional models. But, asks Andrea Phillips, can you make it work for you too?

There’s never been a more exciting time to be a writer. Just the other week, best-selling marketing guru Seth …

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Feel the fear and blog anyway

Having your own blog must be one of the easiest ways to reach an audience.  Yet for every aspiring writer who is already blogging, there are those who shudder at the thought. And I do empathise with these writers... blogging was new to me until a few months ago, but I made a start, …

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