Claire FoggA really catchy idea for a book can make waves when you least expect it. And so I bring you news of a delightful book that is selling fast and may become a Christmas bestseller.

Now that I've heard about How to Teach Quantum Physics to Your Dog, I find myself strangely attracted to quantum physics. This is an odd sensation for me.

For some reason I am utterly charmed by the thought of Emmy (the rescue dog) being fascinated by quantum physics. I want to know whether Emmy will be able to fathom concepts that Einstein grappled with, and whether she can use quantum tunnelling to get through the neighbour's fence.

And the best bit is, I'm not alone.

Says Bookbrunch:
"How To Teach Quantum Physics to Your Dog by Chad Orzel has sold 14,000 copies since its publication in October, and Oxford-based indie Oneworld has delivered a further 2,000 to WHSmith Travel, where it is in the non-fiction chart, plus 3,000 to Waterstone's."

Now those figures are quite something for a niche title. I love that an indie book about an obscure topic can capture so many people's imaginations.

What do you think? What's your hook for your book?

Best wishes,

(Publisher, yearbooks)