Self-publishing can mean doing everything yourself, or it can include a certain amount of sub contracting. Professional services for the self-publishing author include everything from ghost writing the book itself to formatting, editing and promoting it.
None of this help is cheap and providers range from qualified experts to re-named vanity publishers. The self-publishing community is very adept at assessing and monitoring the professionals it deals with, another reason to be a part of it.
I always recommend that an author get help with two aspects of publishing – the editing and the cover. Both these reflect the amount of respect you as an author have for your reader.
Covers are often dismissed, particularly for e-books where a reader doesn’t see it unless they go searching for it. So why pay out for something so trivial? Covers are more than just a book’s wrapping, they give out vital information to a potential reader. There’s a reason why …