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Marketing and Publicity

Never underestimate the power of marketing – whether you're a traditionally published author or a self–published one, readers need to know about your book in order for it to sell. Find hints and tips on publicising your work here.

Social Media and the Art of Promotion

Helen Jones

So you’ve written your book, edited it, sweated and slaved and fretted over it. And now it’s published. Time to sit back and watch those royalties rolling in, right?

Um, no. Now you need to promote it.

Dun dun dun! *cue scary music* What? But I’m a writer. I don’t need to promote anything. Do I?

Well, actually you do. And, to make things even scarier, you really need to start promoting yourself months before your book is finished. Whether you’re traditionally or self published, having your own media platform is part of being a modern writer, as well as a useful tool for promotion. However, it can also be a massive time waster, so be selective and work with what appeals to you – for example, I blog regularly, have a public FB page and dabble with Twitter. I know I’ve made sales through these platforms and, just as importantly, have also made some nice connections with readers and bloggers, so it’s worth the time spent to maintain …

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Why every emerging author should apply to One Big Book Launch - by a previous winner

As submissions open for One Big Book Launch 2015, previous winner Atulya K Bingham shares her experience of what it was like to be involved in the collaborative book launch everyone is talking about. Emerging authors can submit their books to be included in this year's event here before April 19th 2015. It's a prize not to be missed!

It was March last year. I was slumped on a kilim in my mud house in Turkey gaping out of my window. A green mob of pine trees clung to the slopes plunging out of sight. I had just pressed the publish button for my debut novel Ayse’s Trail. I never thought I’d see the day; it had taken five years. Now I was broke. This wasn’t Can-I-make-it-until-pay-day? broke. I hadn’t earned a penny for well over 18 months. I was in the realm of broke that prods ‘normal’ people to stare pityingly at the state of your coat. 

It was my own fault. I had quit a career in teaching to build a small mud home and write a novel. Although both were now by some fluke …

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Five Unusual Ways to Market your Book Inspired by the Film Industry


At CompletelyNovel, we’ve found that the question ‘How can I cut through the book marketing noise?’ is making an increasingly regular appearance in our inbox. It’s a common author frustration and has led us to ponder the ways in which indie authors can use their creativity to be memorable and stand out from the crowd. Sometimes the best inspiration can come from looking outside your particular field, so we’ve done some research and found some great marketing ideas from the film industry to help get your creative juices flowing.

1. Create a website for your book

Marketing campaigns accompanying Wes Anderson’s films are legendary. For his latest feature, ‘Grand Budapest Hotel’ (2014) which takes place in the imaginary country called Zubrowka, Anderson’s marketing team created a website ‘Akademie Zubrowka’. The website offers lectures and courses in the history of Zubrowka. It is a great way to take the fans on a journey even after the film has finished. If your …

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Ready to promote and market your book?

  • Julia Johnston

Right pleased I was, winning the W&A blurb competition, the prize being a publishing package with the Amazon-owned Createspace. Partly my own perfectionism (read ‘indecisiveness’?) to blame, but the sometimes overwhelming process took a whole year from start to finish. 

I wanted a paperback edition (POD-Print on Demand) as well as an eBook, but it was time-consuming. You focus on the look of the book and you must approve physical copies which have to be meticulously checked/reprinted/shipped with corrections. Cover design, interior design, and editing—all require substantial input. This is both the most welcome and most challenging aspect of self-publishing.

The time difference and ‘language barrier’ added to the challenge of making speedy effective decisions. The Createspace staff couldn’t have been more helpful and patient, but something was definitely lost in translation. 

I had to send a lexicon of British English words to the editor too including …

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4 reasons why writers should collaborate when marketing their books

Recently, CompletelyNovel hosted a rather unusual event called, One Big Book Launch. Rather than one author releasing one book to friends, family, and whoever else they could bring along, ten authors joined together to launch their books simultaneously. The event was hugely successful, and showed how collaboration between authors can be very rewarding. Below are 4 reasons why you should be collaborating with other authors, taken from the One Big Book Launch:

1. Share Readers

Each of the authors brought along a loyal group of friends and readers to One Big Book Launch, adding up to a sizeable crowd of people who love books! It gave the authors a chance to present their book to an audience they would otherwise never have encountered. They had an opportunity to give presentations and readings, and enjoyed their own tables where they could display, discuss, and sell their work. The crowd thoroughly enjoyed both the talks and the meeting and greeting, and authors discovered a new fanbase and …

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