So you’ve written your book, edited it, sweated and slaved and fretted over it. And now it’s published. Time to sit back and watch those royalties rolling in, right?
Um, no. Now you need to promote it.
Dun dun dun! *cue scary music* What? But I’m a writer. I don’t need to promote anything. Do I?
Well, actually you do. And, to make things even scarier, you really need to start promoting yourself months before your book is finished. Whether you’re traditionally or self published, having your own media platform is part of being a modern writer, as well as a useful tool for promotion. However, it can also be a massive time waster, so be selective and work with what appeals to you – for example, I blog regularly, have a public FB page and dabble with Twitter. I know I’ve made sales through these platforms and, just as importantly, have also made some nice connections with readers and bloggers, so it’s worth the time spent to maintain …