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How to Hook an Agent - September

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27th September 2014 - 9:30am to 2:30pm


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Join us for an intimate lunch in the beautiful Georgian surroundings of Bloomsbury, London.

Are you writing a book for publication but unsure of how to find an agent? This intimate half-day event with four literary agents will give you insider knowledge on how to submit your manuscript to an agent, what they’re looking for and how to grab their attention. With a networking lunch and a chance for a one-to-one with the agent of your choice, you’ll receive direct  feedback on how best to hook your agent. 

Held in the historic literary surroundings of Bloomsbury at Bloomsbury Publishing, home to authors including Margaret Atwood and J.K. Rowling, this is your chance to get noticed.


9.30-10.00 Morning refreshments and a chance to meet fellow members of the group you will be attending the morning sessions with.

10.00-10.40 A how-to session on knowing when your novel is ready, finding the right agent and what to include in a submission package.

10.45-11.25 Advice on how to pitch your novel (a short exercise where you can talk about your own work is included in this section).

11.30-12.30 Agents discuss what appeals to them in a submission, with real examples and case studies from both successful and unsuccessful submissions.

12.30-1.00 Both groups will come together for an open networking session with drinks and lunch

1.00-2.30 You will have a 10 minute one-to-one session (the last session will begin at 2.30) with one of the agents and an opportunity to try out the pitch for your book, ask questions and receive feedback.

Juliet Mushens - The Agency Group (UK Literary Division)

Juliet Mushens is an Agent in the UK Literary Division of The Agency Group. Juliet began her publishing career in 2008 at HarperCollins, after reading history at Cambridge, and became an agent in 2011. She joined the Agency Group in 2013 to set up their UK Literary department and represents a bestselling and critically acclaimed list of fiction and non-fiction writers. She was shortlisted for the Literary Agent of the Year Award at the Bookseller Industry Awards in 2014, was shortlisted for the Kim Scott Walwyn Prize for excellence in young women in publishing in 2013 and picked as a Bookseller Rising Star in 2012. Alongside her role as an agent, she supervises Creative Writing dissertations for Kingston University and is currently working on ‘Get Started in Creative Writing for Young Adults’, a creative writing guide which Hodder will publish in 2015.

Lucy Luck - Lucy Luck Associates

I set up Lucy Luck Associates in 2006 after 8 years at Rogers, Coleridge & White Ltd, and in 2008 I joined with Aitken Alexander Associates as an associate agency.  My agency focuses on writers of quality fiction and non-fiction, and I see my role as encompassing all aspects of a writer's career, as well as offering focused representation in all markets throughout the world.  My authors tend to the literary end of the market, and include Catherine O'Flynn (whose novel What Was Lost won the Costa First Novel Award 2007 and Galaxy Newcomer of the Year), Adam Thorpe, Kevin Barry (winner of the Sunday Times EFG Short Story Prize 2012), Amanda Smyth, Jess Richards, Richard Beard, Owen Martell, Ray Robinson, Greg Baxter, Jon Hotten and John Hooper. 


Jo Unwin - Jo Unwin Literary Agency (in association with Rogers Coleridge and White)

Jo Unwin literary agent

 Jo Unwin became a literary agent in 2008, leaving behind a successful career as  an actress, screenwriter and film scout. Jo was in a shortlist of three for the Bookseller Industry Awards Literary Agent of the Year in 2010, and was picked out as one of the Bookseller’s Rising Stars in 2011.  In 2013 she set up her own agency JULA, based at and working in close association with Rogers, Coleridge and White.  Jo represents authors of literary fiction, commercial women’s fiction, Young Adult and children's books (though not picture books) as well as narrative non-fiction and comic journalism.

Juliet Pickering - the Blake Friedmann Literary Agency

Juliet Pickering is an agent at the Blake Friedmann Literary Agency. She studied English Literature at university before working for Waterstones as a fiction buyer. She joined A P Watt in 2003 and become an Associate Agent in 2007.  Juliet joined Blake Friedmann in 2013 and her list includes Costa, Commonwealth, Orwell Prize, Sky Arts and Guardian First Book shortlisted authors as well as journalists such as Lucy Mangan and Laurie Penny. Her interests range from literary and well-written commercial fiction to mystery, crime and thrillers. She also represents many non-fiction writers across the board, including memoir, pop culture, social history, feminist and political commentary, cookery and food writing, and all sorts in between.

Booking and payment

How to Hook an Agent

The price for this event is £149, including lunch and a free copy of the 2015 edition of Writers' & Artists' Yearbook or the Children's Writers' & Artists' Yearbook.

Bookings can be made by either clicking on the 'Book' buttons at the top and bottom of this page, or by calling 0207 631 5985.

If this event is Sold Out, please look out for other How to Hook an Agent events here.


The half day session was excellent . I went into it thinking I am 75% of the way to my goal of getting something published. After the session I realised that I am really maybe only 50% of the way to that, but that is okay as all of the speakers were pragmatic, yet friendly and enthusiastic about the writing process. I came out thinking that it was money well spent as it will allow me to avoid a few of the pitfalls of the process. I would certainly recommend the course, venue and organisation - even with the time and effort to get from Scotland. Christine Thom, How to Hook an Agent - Children & YA, June 2014

My favourite session was the first one with Julia and Sallyanne (I was downstairs and they spoke first- can't remember the title). They were both really open and shattered the illusion that agents are hard, business types who make brutal decisions on a whim. They were empathetic, encouraging, funny and warm. The 10 minute session I had with Sallyanne was really helpful too. Jules Bryant, How to Hook an Agent - Children & YA, June 2014

'I thought the entire day was extremely well organised, and to have the opportunity to sit down and discuss my book with an agent was a great end to the session. I felt like I learnt so much about the process of submission, and am now approaching my work with a fresh eye. Once again, thank you.' A writer from our February 2014 conference

'Thank you so much for the day. It has provided me with an invaluable experience. I have gained much more knowledge of how to write a better submission letter and have gained a clearer understanding of the the role of the literary agent and this will help me enormously when I am finally ready to submit my manuscript. I thoroughly enjoyed the day.' A writer from our February 2014 conference

'One-to-one chats with agents were a delight - productive and inspiring. The talks were also extremely useful and covered new ground.' Magda Knight

'The conference served its purpose very well. I left with the information I hoped to obtain. Also, I can't recall receiving more helpful advice on writing the introductory letter. This was enormously helpful.' Vee Fallon

'What was genuinely invaluable was hearing about the submission process directly from agents, being able to put questions, and discovering how the "nitty gritty! of an agent's business life works. That latter was an important insight. Over the years I've research and attended several workshops/seminars. I don't think I am alone when I say that for the first time I understand exactly what needs to go in the submission letter and the synopsis. And just why the two-sentence summary and the first paragraph are so important.' Geoffrey Arnold

'Professional and well-organized, I was impressed by the "tone" of the sessions, particularly the respect shown to aspiring authors.' R. Watt

'I thoroughly enjoyed the day and felt that I took a lot away in terms of understanding how I need to change my submission structure.' Helen Joy

'I found the agents extremely helpful and the time spent discussing the process of submission with them was invaluable. Actually getting to meet and pitch to them was priceless (and my primary reason for attending).' Writer from Saturday 13th April 2013 conference

'The day brought out, as no other way could have, the degree of subjectivity amongst agents and publishers. A lesson to be learned - and straight from the "horses' mouths".' Alan Hamilton

'Event was excellent & well worth the money. The one-to-one with the agent was fantastic and almost made the whole thing worthwhile in itself.' Anne-Marie Swift

'A really useful event - it was nice to put a human face to the agents and hear what they had to say. It was wonderful to have an opportunity to practice pitching my story to a real agent who specializes in my chosen area and obtain feedback on my idea. Incredibly useful - it's given me lots of food for thought and will hopefully help me improve.' Sarah Leavesley

'The approachability of the agents - they offered advice in a friendly, un-intimidating manner. The organization was also impeccable.' Luna Chatterjee


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