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Self-Publishing in the Digital Age

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Start: 7th November 2014 - 9:30am

Finish: 8th November 2014 - 6:00pm


We're pleased to announce that our annual Self-Publishing in the Digital Age conference will be returning for 2014, taking place on Saturday 29th November at The Wellcome Trust, London, and chaired by Alison Baverstock.

As ever, if you're looking to self-publish your book, then this full-day event will provide you with the very best advice from self-publishing industry experts. From editing your manuscript to choosing a distributor, from winning the Amazon game to building book buzz, our Self-Publishing in the Digital Age conference is informative and inspiring in equal measure, and not to be missed.

Self-publishing is no longer the last resort of the struggling author dispirited by the thought of facing another rejection letter. Thousands of authors across the world are self-publishing, and in doing so they're not just taking charge of the writing of their manuscript but also the way it's presented, where it's distributed, how it's marketed and the price it's sold at.

These processes, however, don't come without costs; self-publishing takes entrepreneurial spirit and absolute dedication. In order to self-publish successfully, you need to do your research. 

But where do you start?

Our conference offers advice along each of the critical stages of the self-publishing route. We'll give you an insight into the industry and then we'll go into specifics - from editorial to the nitty-gritty, technical part to building book buzz. With speakers ranging from industry insiders to bestselling self-published authors, you'll go away with all the knowledge needed to get your manuscript into readers' hands.

Event details:

Date: Saturday 29th November

Time: 9.30am - 5.30pm 

To be held at: Wellcome Trust

Street address: 215 Euston Road, London, NW1 2BE


A how-to guide to self-publishing

09.30-10.00 Teas, coffees and registration

10.00-10.30 Introduction to self-publishing by Alison Baverstock

10.30-11.10 Roz Morris on editing

11.10-11.40 Jane Dixon-Smith of Triskele Books on cover design

11.40-11.50 Break

11.50-12.35 Jon Fine on how to self-publish via Amazon Createspace, Kindle Direct Publishing and Audiobook Creation Exchange

12.35-13.05 Jeremy Thompson on self-publishing companies and marketing: what should you really expect?

13.05-14.05 Lunch break (There is a Peyton & Byrne at the Wellcome collection & we're happy to offer further recommendations to nearby eateries on the day)

Hints and tips from self-publishing authors

14.05-14.40 Mark Edwards on marketing and promotion: the author perspective

14.40-15.20 Nick Spalding on advice for authors on all stages of the self-publishing process

15.20-15.30 Short water break

15.30-16.15 Author interview: Darren Hardy interviews Talli Roland

16.15-17.00 Going It Alone, Together: an introduction to the author collective with Jane Dixon-Smith and J.J. Marsh of Triskele Books

17.00-18.00 Drinks at the Wellcome Collection, sponsored by Kindle Direct Publishing and Triskele Books

Speaker Profiles

Alison Baverstock

Dr Alison Baverstock, our Chair for the day, is a hugely experienced publisher, trainer and writer on all aspects of publishing, marketing and reading. As a former publisher herself, Alison brings key insights into how independent authors can replicate the critical elements traditionally supplied by publishers in order to create successful ebooks. Her most recent book, The Naked Author – A Guide to Self-publishing is published by Bloomsbury.

Roz Morris

Roz Morris is an author, editor, writing tutor and book doctor.  She has worked in publishing for more than 20 years, run editorial departments, ghostwritten bestselling novels for other writers, critiqued for Cornerstones literary consultancy and also written fiction as herself.  A manuscript she appraised in draft form recently went on to win the 2012 Roald Dahl Funny Prize.  She has a no-nonsense blog for writers and self-publishers, Nail Your Novel, a series of writing books by the same name (Nail Your Novel: Why Writers Abandon Books and How You Can Draft, Fix and Finish With Confidence and Nail Your Novel: Bring Characters To Life) and her first novel is now available (My Memories of a Future Life).  Follow her on Twitter as @NailYourNovel.

JD Smith

Jane Dixon-Smith

Jane Dixon-Smith lives and works in the English Lake District. Having worked as a graphic designer since the age of 17, her passion for books and everything literary took over and she now works predominantly on book cover design and typesetting. She is the editor of the writing magazine Words with JAM, and the author of Tristan and Iseult and The Rise of Zenobia, the Overlord series, published with the Triskele Books collective.

Jon Fine Amazon

Jon P. Fine

Jon P. Fine is director of Author and Publisher Relations for, focusing on Amazon’s publishing programs and author services, and coordinating outreach to the author and publishing communities, including Amazon’s author giving program for non-profit literary organizations. He joined the company as associate general counsel for media and copyright in January 2006, and subsequently led business development for Brilliance Audio following its acquisition by Amazon in 2007. Prior to Amazon, he served as VP and Associate General Counsel for Random House, Inc., where he directed legal affairs for the Alfred A. Knopf division as well as for Random House of Canada. He previously served as Senior Media Counsel at NBC, handling content and associated issues for NBC News, Saturday Night Live, and other divisions; as counsel at King World Productions for Inside Edition and other programming; and as a litigation associate at Debevoise & Plimpton, where he focused on copyright, libel, internet and other media-related matters. He is a graduate of Cornell University and of the University of Virginia School of Law. Following law school, he served as Judicial Clerk for United States District Judge Sam C. Pointer, Jr.

Jeremy Thompson

Jeremy Thompson

Jeremy Thompson is Managing Director of Troubador Publishing, which has run the widely recommended Matador self-publishing imprint since 1999. Troubador also runs the annual Self-Publishing Conference and publishes the quarterly Self-Publishing Magazine. Jeremy regularly speaks at conferences and workshops on all aspects of self-publishing.

Mark Edwards

Mark Edwards 

I write psychological thrillers. My first solo novel, The Magpies topped the Kindle chart in the UK. What You Wish For followed in March 2014 and Because She Loves Me will be published in September 2014.

I have co-written four novels with Louise Voss: Catch Your Death (a No.1 bestseller in the UK), Killing Cupid (chosen by Peter James as his book of 2012), All Fall Down and Forward Slash.

After a career that has taken in everything from picking broad beans and answering complaint calls for a rail company to teaching English in Japan and being a marketing director, I currently write full-time. I live in the West Midlands with my wife, our three children and a ginger cat.

Nick Spalding

Nick Spalding

Nick Spalding is a bestselling author and the highest selling self-published author in the UK. Before becoming a full-time author, he worked in the communications industry, mainly in media and marketing. He writes comedy fiction and has now sold over half a million books, and still can’t quite believe his luck. His latest books are Buzzing Easter Bunnies and Love…Under Different Skies. Find his website here and find him on Twitter

JJ Marsh

JJ Marsh

Writer, journalist, teacher, actor, director and cultural trainer, Jill has lived and worked all over Europe.

Now based in Switzerland, Jill is a founder member of Triskele Books, European correspondent for Words with JAM magazine, forms half of Nuance Words, co-edits Swiss literary hub The Woolf and pens a regular column for The Displaced Nation

Author of Behind Closed Doors, Raw Material, Tread Softly and Cold Pressed (Nov 2014) in the Beatrice Stubbs series and short-story collection Appearances Greeting a Point of View.

Talli Roland

Talli Roland

Talli Roland writes bittersweet and witty contemporary women’s fiction. Born and raised in Canada, Talli now lives in London, where she savours the great cultural life (coffee and wine).

Despite training as a journalist, Talli soon found she preferred making up her own stories--complete with happy endings. Her novels have been short-listed as Best Romantic Reads at the UK's Festival of Romance and chosen as top books of the year by industry review websites.

Talli’s website is, and she blogs here.


Delegates from our November 2013 conference:

'Fabulous day from start to finish. My head is buzzing with ideas. Thank you.'

'This conference was a great learning tool and left me feeling motivated and empowered.'

'A top-class day. I feel like I've learnt so much.'

Writers & Artists aim to answer every question a writer may have about getting their book published. If you're thinking about self-publishing your book, take a look at our self-publishing comparison service. By filling out a short questionnaire on what you're looking for, we'll provide you with a list of companies supplying those services.

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