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Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Saddle stitch binding

Securing pages through stitches or staples in the spine of a book or booklet.

Sales

Involves using promotional and preview material to sell the title to bookshops and online retailers so that they will stock it.

Sales tracking

Sales of individual titles can be monitored daily through online sales tracking tools such as Amazon Vendor Central or Amazon Author Central. Nielsen also provides print book sales data.

Sample assessment

In self-publishing, this is often free and can refer to when the author receives a sample of the editor’s work (eg. examples of their comments on two to three pages of the author's manuscript), so that the author can decide whether to purchase that editorial service. It can also refer to when editors assess a sample of the author's work to see what service suits the author's writing best.

Search engine optimisation

Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.

Self-publishing providers

Companies which provide editorial, design, marketing, distribution and e-book services for authors.

Serialisation

All or excerpts of a book can be published in a newspaper or magazine before publication (first serialisation rights) or after publication (second serialisation rights).

Slush pile

Unsolicited manuscripts that are sent to publishers or agents but may not be read.

Social media

Online tools that allow people to communicate or share information and user-generated content on the internet.

Spiral binding

Wire or plastic is spiralled through holes punched along the binding side.

Stock images

Licensed pre-existing images that cover a wide variety of scenes, items, people and places are often available through searchable online databases.

Structural Edit

Deep plot work – working out pacing, character motivations, and genre compatibility.

Subsidiary Rights

Sub-licensing the rights to use content from the work in formats other than the original book, for example in films and television adaptation, serialisation, translation and merchandising.