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Edited
10th December 2024
You've written the book, you've got the agent, the publishing deal - it's all coming together. But it's not over yet! You could have written a...
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Marketing campaigns (incl. social media)
From postcards, flyers, branded mugs and key rings to bespoke bath bombs, sweet treats and personalised tote bags, read this section to find out how you can ensure your promotional materials always compliment the book product you’re trying to push.
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8 min read
Edited
17th December 2020
A word of warning before you arrive: remind yourself to listen. You are a writer; you are supposed to be good at picking up the nuances in...
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2 min read
Edited
16th December 2020
I’m a firm believer in definitions. If you define precisely what you are talking about, then you have more chance of both setting realistic...
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Edited
10th December 2024
Direct marketing means sending a sales message directly to the person most likely to make the buying decision, and cutting out the retailer in the...
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Edited
10th December 2024
Advertising in the trade press forms an important part of most publishers’ marketing. With so many new books being produced each year, it’s a...
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7 min read
Edited
17th December 2020
This is the one thing everyone does agree on. Every marketing definition I have ever seen mentions the word ‘customer’.