Practical publishing

Many publishing houses use sales representatives to call (either physically or by phone) on retail outlets stocking books.

Most...

Are you a barrister who writes, or a writer who practises law?

Having spent the time qualifying and then more than ten years...

Commercial publishers have experience in choosing an appropriate format for each product under consideration. Sometimes, relatively minor...

The link between coverage in the media and boosted demand for the book is clearly established. Having said that, bear in mind that there are...

What’s striking is not only the many and varied things that are done in the name of promotion, but also those that aren’t generally done,...

There’s never been a more exciting time to be a writer. Just the other week, best-selling marketing guru Seth Godin announced that – from...