Publicity and Marketing

Publicity and marketing activities are crucial in helping a book do well, and this is all the more important for a self-published author. In this section, you’ll find articles and information on marketing yourself as a professional writer, as well as advice on publicity campaigns and creating strategies to help your book fly off the shelves.

Article

6 min read

Doing It Better: Making a Book Trailer

Polly Courtney

21st May 2014

Edited

29th September 2020

'When's the film out?' ask school kids, when I show them the trailer for my latest novel, Feral Youth. This is a fair question, as it looks like a...

Article

6 min read

Doing It Better: Getting Press Coverage

Polly Courtney

14th May 2014

Edited

29th September 2020

'What's the best way of getting people to know about my book?' asked an author, at the end of a talk I recently gave on marketing.

Article

3 min read

What an Author Can Do To Help the Publicity Process

Writers & Artists

27th July 2012

Edited

16th December 2020

Be helpful

Article

2 min read

What Makes the Ideal Author From a Publicist’s Point of View?

Writers & Artists

27th July 2012

Edited

4th December 2024

In broad terms, a publicist wants to know why you are interesting. For authors –who usually want to be appreciated for their work, not their...

Article

4 min read

What Kind Of Publicity Might Your Book Achieve?

Writers & Artists

27th July 2012

Edited

29th September 2020

An overview of the different types of publicity that your book might achieve.

Article

5 min read

Writing Promotional Copy

Alison Baverstock

27th July 2012

Edited

29th September 2020

Promotional copy consists of words that aim to sell. Writing it is not the same as writing an essay, or a memo to explain a proposition. You should...