Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Crossover fiction
This is normally a YA (Young Adult) book which has potential for an adult readership, or vice versa. Recent examples include The Hate U Give by Angie Thomas, Turtles All The Way Down by John Green, and How I Live Now by Meg Rosoff.
Imperative
The mood of verbs used in commands and requests. In English verbs the form of the imperative is identical to the infinitive.
A more extensive list of grammatical terms is included in The Right Word: A Writer’s Toolkit of Grammar, Vocabulary and Literary Terms (Bloomsbury 2021)
© Bloomsbury Publishing Plc 2021
Marketing
Involves creating strategies, promotional and preview material (including BLADs) for sales teams to use, organising advertising and representation to the intended market and distribution channels including booksellers. It can involve social media campaigns.
Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.
Twitter
Social networking service that allows users to post messages of 140 characters on a feed that others can follow.