Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Ingram
A book and e-book distributor, and a print-on-demand service provider.
Marketing
Involves creating strategies, promotional and preview material (including BLADs) for sales teams to use, organising advertising and representation to the intended market and distribution channels including booksellers. It can involve social media campaigns.
Print-on-demand (POD)
The facility to print and bind books at short notice without the need for a large print run, using digital technology. When an order comes through, a digital file of the book can be printed automatically and individually.
Sample assessment
In self-publishing, this is often free and can refer to when the author receives a sample of the editor’s work (eg. examples of their comments on two to three pages of the author's manuscript), so that the author can decide whether to purchase that editorial service. It can also refer to when editors assess a sample of the author's work to see what service suits the author's writing best.
Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.