Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.
Simile
Where one thing is said to be like another to invite comparison and emphasise a similarity.
A more extensive list of literary terms, with quotations from fiction and non-fiction sources showing the terms in use, is included in The Right Word: A Writer’s Toolkit of Grammar, Vocabulary and Literary Terms (Bloomsbury 2021)
© Bloomsbury Publishing Plc 2021
Spoonerism
When the first consonant sounds of two or more words are swapped to create a new phrase for humorous effect.
A more extensive list of literary terms, with quotations from fiction and non-fiction sources showing the terms in use, is included in The Right Word: A Writer’s Toolkit of Grammar, Vocabulary and Literary Terms (Bloomsbury 2021)
© Bloomsbury Publishing Plc 2021
Sub-modifier
Adverb that indicates the intensity, degree or extent of an adjective or another adverb, for example, surprisingly in She drove surprisingly fast.
A more extensive list of grammatical terms is included in The Right Word: A Writer’s Toolkit of Grammar, Vocabulary and Literary Terms (Bloomsbury 2021)
© Bloomsbury Publishing Plc 2021
Subject
The thing that a sentence is about. It can be represented by a noun, a noun phrase, a pronoun, or something that is nominalised by the use of punctuation. An example is The floating restaurant in The floating restaurant has re-opened.
A more extensive list of grammatical terms is included in The Right Word: A Writer’s Toolkit of Grammar, Vocabulary and Literary Terms (Bloomsbury 2021)
© Bloomsbury Publishing Plc 2021