Glossary

We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding. 

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CMYK
CMYK (Cyan, Magenta, Yellow, Key/Black) is the colour space for printed materials.
Design
When features of the book including the cover, interior artwork, images, the page layout and typesetting are decided.
Emotional beat
An emotional beat is when the action of a story creates an emotional reaction in your character. The emotional beat is there to show us what will motivate our character's next action. The emotional beats of a story help to outline the arc of a character. For example, in the film Babyteeth, the inciting incident is the very first meeting between Milla and Moses. Milla falls in love very quickly with Moses. When we find Moses robbing her house in the middle of the night, her parents are angry. However, the emotional beat for her parents is seeing Milla happy and giddy with her first love. As Milla has just been diagnosed with cancer, we know that her parent's emotional beat - prioritising their daughter's happiness over their own concerns about Moses - will influence the rest of the film.
Ingram
A book and e-book distributor, and a print-on-demand service provider.
Print-on-demand (POD)
The facility to print and bind books at short notice without the need for a large print run, using digital technology. When an order comes through, a digital file of the book can be printed automatically and individually.