Glossary

We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding. 

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Advance Information sheet
A sales and marketing document which contains information about the content and format of the book, as well as key selling points, intended audience, promotions and reviews that is circulated to sales reps, potential retailers and customers.
Blad (book layout and design)
A pre-publication sales and marketing tool. It is often a printed booklet that contains sample pages, images and front and back covers, which acts as a preview for promotional use or for sales teams to show to potential retailers, customers or reviewers.
Blurb
A short piece of writing or paragraph that praises and promotes a book, which usually appears on the back or inside cover of the book and may be used in sales and marketing material.
Imperative
The mood of verbs used in commands and requests. In English verbs the form of the imperative is identical to the infinitive.   A more extensive list of grammatical terms is included in The Right Word: A Writer’s Toolkit of Grammar, Vocabulary and Literary Terms (Bloomsbury 2021)  © Bloomsbury Publishing Plc 2021
 
Indexing
Creating an ordered or alphabetical list of subjects/topics or names, giving the page number(s) of where it is referred to in the main text of the book.