Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Scatter proof
A scatter proof is usually a large sheet (either A1 or A2) which only shows images for colour approval.
Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.
Soft proof
A soft proof is a non-hard copy, sample of a job which is displayed on a calibrated and high-definition screen.
Spiral binding
Wire or plastic is spiralled through holes punched along the binding side.
Trade paperback
A paperback that is of a higher production quality and a larger size than a mass market paperback edition.