Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.
Targeted media list
A list of journalists or publications (in areas relating to the topic of a book) to be contacted with information or a press release about a book, so that they may refer to it in their writing or broadcasting.
Website Management
The administration, updating and maintenance of a website. Tools are available for monitoring and fixing broken links, and for tracking website visits and usage.
XML tagging
Inserting tags into the text that can allow it to be converted for ebooks or for use in electronic formats.