Glossary

We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding. 

Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.
Website Management
The administration, updating and maintenance of a website. Tools are available for monitoring and fixing broken links, and for tracking website visits and usage.
XML tagging
Inserting tags into the text that can allow it to be converted for ebooks or for use in electronic formats.