Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Publicity campaign
Designed to attract media and public interest in a new book through press releases, social media, television, radio and events.
Review copy
An advance copy of a book sent to magazines, newspapers and/or other media for the purposes of review. A 'book proof' may be sent out before the book is printed.
Targeted media list
A list of journalists or publications (in areas relating to the topic of a book) to be contacted with information or a press release about a book, so that they may refer to it in their writing or broadcasting.