Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Saddle stitch binding
Securing pages through stitches or staples in the spine of a book or booklet.
Sans serif
A style of printing letters with all lines of equal thickness and no serifs. Sans faces are less easy to read than seriffed faces and they are rarely used for continuous text, although some magazines use them for text matter.
Scatter proof
A scatter proof is usually a large sheet (either A1 or A2) which only shows images for colour approval.
Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.
Soft proof
A soft proof is a non-hard copy, sample of a job which is displayed on a calibrated and high-definition screen.