Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Publicist
A person who generates and manages media and public attention for a book, through writing press releases, arranging events, book signings, author interviews and book reviews.
Publicity
Involves generating media and public awareness and interest in a book through press releases, book signings, launches and events, book reviews and mailings, and television and radio interviews with the author.
Publicity campaign
Designed to attract media and public interest in a new book through press releases, social media, television, radio and events.
Retail platform
A platform or website which facilitates the buying and selling of products over the internet (also known as e-retailer). Book and e-book e-retailers include Amazon, the iBookstore and Barnes and Noble.
Review copy
An advance copy of a book sent to magazines, newspapers and/or other media for the purposes of review. A 'book proof' may be sent out before the book is printed.