Glossary

We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding. 

Sales tracking
Sales of individual titles can be monitored daily through online sales tracking tools such as Amazon Vendor Central or Amazon Author Central. Nielsen also provides print book sales data.
Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.
Territory
Areas of the world where the publisher has the right to publish or license other overseas publishers to publish through foreign rights deals.
Trade discount
A reduction in price given to a customer in the same trade as the seller - for example, a publisher to another publisher or a publisher to a bookseller.
Twitter
Social networking service that allows users to post messages of 140 characters on a feed that others can follow.