Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Promotional materials
These outline the highlights of the content of a book and its layout. They can include a BLAD (Book Layout and Design), an Advance Information Sheet or blurb which acts as a pre-publication preview to generate interest among retailers, reviewers and potential readers.
Proof
A bound set of uncorrected reading proofs used by the sales team of a publishing house and as early review copies.
Publicist
A person who generates and manages media and public attention for a book, through writing press releases, arranging events, book signings, author interviews and book reviews.
Publicity
Involves generating media and public awareness and interest in a book through press releases, book signings, launches and events, book reviews and mailings, and television and radio interviews with the author.
Publicity campaign
Designed to attract media and public interest in a new book through press releases, social media, television, radio and events.