Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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CMYK
CMYK (Cyan, Magenta, Yellow, Key/Black) is the colour space for printed materials.
Design
When features of the book including the cover, interior artwork, images, the page layout and typesetting are decided.
Marketing
Involves creating strategies, promotional and preview material (including BLADs) for sales teams to use, organising advertising and representation to the intended market and distribution channels including booksellers. It can involve social media campaigns.
RGB
RGB (Red, Green and Blue) is the colour space for digital images. The RGB colour mode is normally used for a design if it is going to be displayed on any kind of screen.
Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.