Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Edition
A quantity of books printed without changes to the content. A 'new edition' is a reprint of an existing title that incorporates substantial textual alterations. Originally one edition meant a single print run, though today an edition may consist of several separate printings, or impressions.
Marketing
Involves creating strategies, promotional and preview material (including BLADs) for sales teams to use, organising advertising and representation to the intended market and distribution channels including booksellers. It can involve social media campaigns.
Out of print or o.p.
Relating to a book of which the publisher has no copies left an which is not going to be reprinted. Print-on-demand technology, however, means that a book can be kept 'in print' indefinitely.
Search engine optimisation
Increasing the visibility of a website so that it achieves a higher ranking in search engine results. This can involve incorporating the keywords that people are likely to type in when searching online into the content and coding of the website, so that search engines are more likely to index it.
Twitter
Social networking service that allows users to post messages of 140 characters on a feed that others can follow.