Marketing campaigns (incl. social media)
From postcards, flyers, branded mugs and key rings to bespoke bath bombs, sweet treats and personalised tote bags, read this section to find out how you can ensure your promotional materials always compliment the book product you’re trying to push.
4 min read
29th September 2020
Bloggers can be a powerful way to spread the word about your book but too few authors know how to find the most appropriate ones and how to approach...
8 min read
17th December 2020
A word of warning before you arrive: remind yourself to listen. You are a writer; you are supposed to be good at picking up the nuances in...
2 min read
16th December 2020
I’m a firm believer in definitions. If you define precisely what you are talking about, then you have more chance of both setting realistic...