Children's author and illustrator - strategy for publishing

Hi,

this is my first post here so I would just like to say a big hello.

My question is with regard to the best practice for attracting a publisher.

I have devoured countless articles that offer differing opinions so I thought I would ask here for any first hand experience.

I am an amateur author and experienced illustrator. My art has its foundation in cartoon and is very much focused on character and expression.

I have self-published two children's picture books this year that have been well received. I've many stories planned to write for children aged from reception (4 / 5) to young adult, but this question relates to picture books for the younger child.

My stories are very much in the adventure style. I tend not to create stories that are pertinent to the trials of childhood. Brushing teeth, first day in school etc.

Some options based upon a range of articles:

1. present a completed and self-published book as an example of my ability

2. present a series of roughs that include text (jpg) to illustrate how I plan to create a storybook

3. present a portfolio of art to illustrate my style and a manuscript as a seperate document / file.

I am very conscious of offering myself as a 'brand'. From childhood I've had the nickname Wilf. I would very much like to present myself as Wilf the children's author and illustrator.

Is it worth approaching publishers as a potential brand?

Hugely grateful to any advice that can be offered.

Best wishes,

Mark