I’m a Graphic Design student currently researching illustrated childrens' books for my final major project. I was wondering if anyone could help with some advice in this area!
How do book publishers choose a target audience for a book?
How do publishers research target audience?
How are books marketed for a specific target audience?
Any advice you could give me would be greatly appreciated.
Thanks for your response Jimmy.
I would love to work in illustration for children after my degree, so it's the perfect direction for me to take this projet in. However I understand it's a pretty competitive market out there!
As a fledgling publisher of children's books, I'd like answers to all these questions, too.
Jo, if this is your final major project, does this mean that you want to work (after your degree) in illustration for children?