Glossary
We’ve curated a glossary of terms regarding all things writing and publishing related. From commonly-used terms to abbreviations, our glossary will guide writers and people starting out in publishing, to cut through the jargon and gain a better understanding.
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Publicity campaign
Designed to attract media and public interest in a new book through press releases, social media, television, radio and events.
Review copy
An advance copy of a book sent to magazines, newspapers and/or other media for the purposes of review. A 'book proof' may be sent out before the book is printed.
RGB
RGB (Red, Green and Blue) is the colour space for digital images. The RGB colour mode is normally used for a design if it is going to be displayed on any kind of screen.
Stock images
Licensed pre-existing images that cover a wide variety of scenes, items, people and places are often available through searchable online databases.
Targeted media list
A list of journalists or publications (in areas relating to the topic of a book) to be contacted with information or a press release about a book, so that they may refer to it in their writing or broadcasting.