Marketing question #4

by Clare ADMIN
21st October 2020

Does an author have to purchase marketing services in order for their book to be a success?

Replies

As @writers&artsits already said promotion with agencies at a high cost won't guarantee success, so it is important to weigh up your options. If you are starting out and you don't have a big budget, then there's no harm in self-promoting your work via social media and your own website and email newsletter. You can hire a freelancer like myself to help you, or you can do it entirely yourself. This way the cost bearing is about your time over money.

You will find plenty of successful authors have their own personal marketing in place, over and above agency or publisher promotions. This helps them build a community around their writing.

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Sara
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Sara Millis
27/01/2022

It is important to bear in mind that these services can be very expensive, and come with no guarantee of success – it’s worth thinking about this carefully before you commit. It is also possible to do your marketing yourself; purchasing marketing services is by no means a prerequisite for success.

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