I'm wondering if any of you kind peeps can advise me regarding the use of social network sites to attract attention to a forthcoming novel. I'm a self employed established songwriter and performer. Facebook and YouTube have been invaluable to me regarding pr for my music but and here's the big but. I'm now embarking on my first novel and this is unknown territory for me. I'm excited but slightly nervous about my journey. I'm wondering if publishers shy away from social media promoting before they are approached?
I'd wait until you've landed a deal. Then when you know your book is being published, drop hints about it like a line from your blurb. Then about a month before it hits the stores, come all out and say that people will soon be able to buy it. That way you can set up a small hype for your book and if people start talking about it, more and more people will find out about your book and check it out if they are interested.
Hope this helps.