How to Write a Book That Sells

7th December 2021 7:00pm to 8:30pm, Online

What does it take to write a book that sells? This masterclass led by bestselling author Angela Clarke will look at the craft, practical skills, and the focus you need to write successful, marketable fiction. Encompassing genre expectations, how to assess market trends, and how to elevate your work into the high concept, big book ideas agents and editors want.

Whether you’re just developing your latest book idea, or editing a first draft, this two-hour masterclass will help give your novel the best chance of finding a deal. Incorporating; how to sculpt a winning elevator pitch or logline (and why it’s important), what to include in your submission package, and just why you need to be paying attention to the supermarkets.

Thirty minutes will be available for Q&A

It is no longer possible to book onto this event

Speaker profiles
Angela Clarke

Angela is the author of the crime thrillers On My Life (Hachette, 2019), Trust Me (HarperCollins, 2017), Watch Me (HarperCollins, 2016), and Follow Me (HarperCollins, 2015). She also wrote the humorous memoir Confessions of a Fashionista (Penguin Random House, 2013). Follow Me was named Amazon’s Rising Star Debut January 2016, long listed for the Crime Writer’s Association Dagger in the Library 2016, and short listed for the Dead Good Page Turner Award 2016.
For audio, Angela is one of ten writers commissioned for the new BBC Sounds’ Malory Towers Podcast (King Bert Productions, 2021).
For screen, Angela was one of five writers commissioned for series five of BBC Three’s The Break (BBC Studios, 2021). She wrote and performed a comedy short about having an invisible disability for BBC Ouch’s Tales of The Misunderstood (BBC Edinburgh Festival Stage / BBC iPlayer, 2017). She is currently one of thirteen writers who were invited to join the BBC Writersroom Writers’ Access Group 2020/2021.
For stage, she contributed a comedy sketch for the Big Bite-Size Breakfast Show (The Pleasance, Edinburgh Festival, 2016). Angela wrote a one-hour dramedy The Legacy (The Hope Theatre, London, 2015), which the Mail Online described as: 'witty, insightful and powerful - ★★★★★’. West End Wilma called it: 'a fantastic debut - ★★★★'. And London Theatre said: 'a memorable play that signposts a bright new talent - ★★★★'.
A sufferer of Hypermobility Ehlers Danlos Syndrome (hEDS), Angela is passionate about bringing marginalised voices into the industry.
Twitter - @TheAngelaClarke
Instagram - @TheAngelaClarke

Booking & payment

The workshop fee of £30 (incl. VAT) is payable in full online.

This is a live online event which will be presented using video conferencing software. Joining instructions and full guidance will be provided by the W&A Team a week before the event start-date.

Event materials will be made available to attendees for a time-limited period after the event at the author's discretion.

Please note that payment instalment plans are available for all W&A events, writing courses and editing services. Contact W&A Admin on so that we can find a payment schedule that works for you.

Accessible to All

It’s of real importance to Writers & Artists that our events and courses remain accessible to all.

  • Writers & Artists has made up to five bursary places available for this event as part of our accessibility scheme. Please visit our bursaries page for further information about how to apply. All bursary applications must have been submitted for consideration by Friday 3rd December.
  • At the author’s discretion, event materials will be made available to attendees after the masterclass.
  • A link to a recording of the masterclass will be circulated after the event. This will be made available to event attendees only, and for a time-limited period.
  • This event will include written text and visuals. Please contact us in advance so that we can make arrangements to be sure all documents appear in a format that works for you.
  • If you’d like to attend but have any questions or concerns regarding accessibility, then please email


Event photo by Renee Fisher on Unsplash



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