'Publishing 101' is a series of W&A events in which we hone in on a key element of the submission and/or publication process.
Led by members of the Writers & Artists team, in these 30-minute lightning sessions we'll give you everything you need to know: dos and don'ts, working examples, practical exercises, and a chance to ask questions.
In this particular session we are going to explore how to use comparison titles within your covering letter. Used effectively, comparison titles can be an eye-catching aspect of your book pitch. Very succinctly, they enable you to communicate your intended readership, display an understanding of the current publishing marketplace, and also give a sense of the book’s tone… and all before the first page has been opened.
Too bold, outdated or unsuitable comparisons, however, are likely to have a negative impact on those first impressions of your work, and we’ll be using this short session to offer suggestions about how to approach this device when the time comes to pitch your book.
The event will take place online via Teams and lasts 30 minutes. It will also be recorded so if you are unable to attend live, you'll be able to catch-up and access the recording for up to two weeks after the event has taken place.
James Rennoldson has a degree in Journalism and English Literature from the University of Central Lancashire and an MA in Novel Writing from Brunel University. He is the author of the Writers' & Artists' Guide To How to Hook An Agent, a Q&A guide based on over 180 questions regularly posed by aspiring authors at W&A events. James is W&A Product Owner, and has overseen the development of writersandartists.co.uk, as well as W&A events and editing services, since 2014.
Clare Povey joined the Writers’ & Artists’ Yearbook team in 2016 at Bloomsbury Publishing. She is the Content & Partnerships Manager at writersandartists.co.uk and established the Writers' & Artists' Working-Class Writers' Prize, providing writers with author mentoring and publishing opportunities and support. Clare is also the author of middle grade books The Unexpected Tale of Bastien Bonlivre, a Waterstones Children’s Book of the Month, The Bad Brothers, The Wanderdays: Journey to Fantome Island and The Midnight Sweet Factory.
The workshop fee of £10 (incl. VAT) is payable in full online. Please note that payment instalment plans are available for all W&A events, writing courses and editing services. Contact W&A Admin on [email protected] so that we can find a payment schedule that works for you.
This is a live online event which will be presented using video conferencing software. Joining instructions and full guidance will be provided by the W&A Team a week before the event start-date. Please note, all event timings are in UK time.
To view our event refund and cancellation policy, please click here.
Accessible to All
- It’s of real importance to Writers & Artists that our events and courses remain accessible to all.
- Writers & Artists has made one bursary place available for this event as part of our accessibility scheme. Please visit our bursaries page to find out how to apply for a bursary to the event.
- Payment instalment plans are available for all W&A events, writing courses and editing services. Contact W&A Admin on [email protected] so that we can find a payment schedule that works for you.
- At the speaker's discretion, event materials will be made available to attendees after the masterclass.
- A link to a recording of the masterclass will be circulated after the event. This will be made available to event attendees only, for two weeks.
- If you'd like to receive a transcript of the session, please do let us know and we can circulate following the session.
- This event will include written text and visuals. Please contact us in advance so that we can make arrangements to be sure all documents appear in a format that works for you.
- If you’d like to attend but have any questions or concerns regarding accessibility, then please email [email protected]
